In pursuit of its mission, UCDA will be guided by a commitment to team work, professionalism, and client focus while promoting integrity, accountability with foresighted leadership as central to its work.
1. Leadership: We lead the industry including the actors, clients and all stakeholders by being at the for front of the growth of the industry and its prosperity.
2. Integrity: We act with honesty and adhere to fairness in an ethical way.
3. Teamwork: We value working together internally within the organization as well as with the external stakeholders with strong relationships, respect and sharing with all parties with interest in the industry.
4. Client focus: In whatever we do, we put all value chain actors as the center of attention.
5. Accountability: We are will and do account, take responsibility and disclose our activities to all the stakeholder in the industry.
6. Professionalism: We maintain and develop our staff to perform their work with competence, dedication, expertise and care.